Digital Marketing Specialization

Offered by Coursera, this is a six-course overview of the latest digital marketing skills, taught by industry experts.

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

WHAT YOU WILL LEARN

Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

Understand frameworks and approaches to measuring consumers’ digital actions

Learn to evaluate and choose appropriate web analytics tools and techniques

Earn familiarity with the unique measurement opportunities and challenges presented by New Media

SKILLS YOU WILL GAIN

Digital Marketing
Marketing
Pricing Strategies
Marketing Mix
Product Strategies
Data Collection
Analytics
Data Analysis
Data Visualization (DataViz)
Marketing Analytics
Marketing Performance
Marketing Channel

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