In today’s digital landscape, promoting your business on social media should be your number one marketing priority. But with so many brands available to the consumer, it’s vital that you have a firm understanding of the fundamental strategies that will help you to stand out from the crowd.
This course will cover the foundational principles of social media marketing from planning your presence and creating a content plan to growing organically and measuring your success.
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Draft and implement a 5 step plan for establishing an effective social media marketing strategy
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Gain a solid understanding of your target audience
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Set S.M.A.R.T. social media marketing goals
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Create and manage a working content calendar
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Build a following and interact professionally with customers online
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Use Insights tools to evaluate your social media following and build on your success
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Continuously optimize your social media presence across your platforms
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Understand the difference between organic and paid advertising
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Conduct a content audit and use the hub and spokes model for advanced content creation
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Decide when to start advertising and how to optimize your ads
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Understand social media metrics